Selling High-End Property Takes a Certain Touch

Selling a home with a certain pedigree combines a complex mixture of knowing or finding the right buyer, defending the asking price, and keeping everything confidential. Steve DiFrancesco, president of Hunter Reed and Company Inc., which sells only properties valued at $1 million or more, explains, ' At $1 or $2 million and above, it's much more about marketing, less about salesmanship.' Instead of belonging to an exclusive country club where he might meet high rollers, DiFrancesco has amassed a database of 80,000 high net worth individuals. The data includes a range of proprietary information, and is used to identify and solicit high net worth buyers for Hunter Reed offerings … "

Musser Sweetens the Deal

"The Chester County, PA farm that Warren V. "Pete"Musser put on the market at the beginning of the year now comes with five more acres. 'In the last two quarters, the market has become more price sensitive as demand from high net worth buyers has weakened a bit', says broker Steve DiFrancesco, president of Hunter Reed and Company in Unionville, PA …

Meanwhile, in Philadelphia's Society Hill, the historic John Penn House, listed on the National Register and built by the grandson of Pennsylvania founder William Penn in 1765, has been sold. Mr. DiFrancesco handled the sale, but was not at liberty to disclose the name of the buyer or specifics of the sale … "